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How I Became a CV Writing Expert
For over a decade, I've worked on the front lines of employment and career development—not as a bystander, but as someone directly responsible for getting people into work.
As an Employment Coach, I didn't just advise people on CVs. I built a department from scratch and personally guided 40–80 participants through the entire employment journey—from initial consultation to job offer. I achieved a 60% employment and training placement rate, exceeding sector benchmarks. That meant 60 out of every 100 people I worked with landed real jobs or training within six months.
Before that, as an Employment Advisor, I managed caseloads of up to 100 participants simultaneously, consistently exceeding KPIs for job outcomes while maintaining DWP service standards. I didn't just process applications—I strategically positioned candidates for success.
What This Means for You
I've spent my career answering one critical question: What actually gets people hired?
The answer isn't a fancy CV. It's not filling a page with jargon. It's understanding exactly what hiring managers and recruitment systems are looking for—and then delivering it in a format they'll actually read.
I've seen thousands of CVs. I know which ones get callbacks and which ones end up in the rejected pile before a human ever sees them. I've coached people through career transitions, redundancy, and long-term unemployment. I understand the frustration of sending CVs into a void and hearing nothing back.
Why I Started The CV Clinic
After 12+ years working in employment support across finance, operations, and customer service, I was made redundant. And I discovered something shocking: My own CV was invisible.
Despite over a decade of proven results—leading teams, improving processes, placing hundreds of people into work—my CV wasn't getting through ATS systems. Recruiters weren't seeing my achievements. I was being rejected by algorithms before humans could evaluate my experience.
So I optimized it. I applied the exact same strategies I'd used to help others, but this time for myself. Within two weeks, I had 5 interview calls.
That's when it clicked: Most people don't need a better CV. They need a CV that actually works.
I decided to do for others what I'd done for myself—translate real experience into a format that beats systems, impresses hiring managers, and opens doors.
What I Bring to Your CV
Employability expertise: 10+ years placing people into work means I know what employers actually want to see
Real-world perspective: I've been made redundant. I understand the stakes and the stress
Placement track record: 60% of my employment coaching participants landed jobs—I know what converts
ATS mastery: I understand both sides—how systems work AND how to make your achievements shine through them
Sector experience: Finance, operations, customer service, recruitment, nonprofits—I've helped people across industries
My Promise to You
Your CV won't just be well-formatted. It will be strategically positioned to:
Get past ATS systems (not rejected by robots)
Grab a hiring manager's attention in 30 seconds
Tell the story of your achievements—not just list your duties
Position you as the solution to their problem
I've helped hundreds of people move from "no callbacks" to "multiple interviews." Now it's your turn.
Ready to Transform Your CV?
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